Federica Rodella Artist & AI Creative Engineer; she lives in Turin and works everywhere.
Federica Rodella is a multidisciplinary artist and prompt designer based in Turin, working at the intersection of art, technology, and visual storytelling. With a background in philosophy and creative writing, her work explores the boundaries between language, image, and perception, blending handmade, AI-generated visuals, and interactive experiences.
Her artistic practice revolves around deconstructing and reconstructing meaning, using vintage scientific publications, archival materials, and AI as an extension of the creative unconscious. Through layering, subtraction, and transformation, she creates new visual narratives where the observer and the observed blur into one.
Federica’s work has been exhibited internationally, including:
Van Der Plas Gallery (New York)
Galerie Thuillier (Paris)
LOST – Art à Porter (Turin)
Mixage – Diffussissima (Bologna)
Finalist at YICCA – Young International Contest of Contemporary Art 2024/2025
CMC – Centro Culturale Milano
Beyond traditional media, Federica also works with augmented video experiences, where static images reveal hidden layers of motion and sound, challenging the notion of permanence and interpretation.
Her professional experience includes collaborations with companies and brands, leveraging AI-generated content, branding strategies, and digital storytelling to create compelling visual identities.
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